Case Study Research: Design and Methods

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Generalization: The outcome of research design should be applicable to a population and not just a restricted sample. Generalization is one of the key characteristics of research design. A researcher must have a clear understanding of the various types of research design to select which type of research design to implement for a study.

Research design can be broadly classified into quantitative and qualitative research design.

Case Study Research Design

Qualitative Research Design: Qualitative research is implemented in cases where a relationship between collected data and observation is established on the basis of mathematical calculations. Theories related to a naturally existing phenomenon can be proved or disproved using mathematical calculations. Quantitative Research Design: Quantitative research is implemented in cases where it is important for a researcher to have statistical conclusions to collect actionable insights.

Numbers provide a better perspective to make important business decisions. Quantitative research design is important for the growth of any organization because any conclusion drawn on the basis of numbers and analysis will only prove to be effective for the business. Further, research design can be divided into five types —.


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It is a theory-based research design which is created by gather, analyze and presents collected data. By implementing an in-depth research design such as this, a researcher can provide insights into the why and how of research. Experimental Research Design: Experimental research design is used to establish a relationship between the cause and effect of a situation. It is a causal research design where the effect caused by the independent variable on the dependent variable is observed.


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  • For example, the effect of an independent variable such as price on a dependent variable such as customer satisfaction or brand loyalty is monitored. It is a highly practical research design method as it contributes towards solving a problem at hand. The independent variables are manipulated to monitor the change it has on the dependent variable. It is often used in social sciences to observe human behavior by analyzing two groups — affect of one group on the other. Correlational Research Design: Correlational research is a non-experimental research design technique which helps researchers to establish a relationship between two closely connected variables.

    Two different groups are required to conduct this research design method. There is no assumption while evaluating a relationship between two different variables and statistical analysis techniques are used to calculate the relationship between them. Diagnostic Research Design: In the diagnostic research design, a researcher is inclined towards evaluating the root cause of a specific topic.

    Elements that contribute towards a troublesome situation are evaluated in this research design method. Explanation about unexplored aspects of a subject is provided along with details about what, how and why related to the research questions.

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    Quantitative Observation. Qualitative Observation. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. Research Design: Definition, Characteristics and Types. The essential elements of research design are: Accurate purpose statement of research design Techniques to be implemented for collecting details for research Method applied for analyzing collected details Type of research methodology Probable objections for research Settings for research study Timeline Measurement of analysis Research Design Characteristics There are four key characteristics of research design: Neutrality: The results projected in research design should be free from bias and neutral.

    Summary: Case Study Research - Design and Methods - Robert K. Yin

    Types of Research Design A researcher must have a clear understanding of the various types of research design to select which type of research design to implement for a study. Further, research design can be divided into five types — 1. There are three parts of diagnostic research design: Inception of the issue Diagnosis of the issue Solution for the issue 5.

    Learn more: Quantitative Observation Qualitative Observation. Start a free trial. Related Posts. Five big shifts in market research over the past five years.

    3.7 Research Strategy: Case Study

    The client also reports detail of events from his or her point of view. The researcher then writes up the information from both sources above as the case study, and interprets the information. The research may also continue for an extended period of time, so processes and developments can be studied as they happen.

    The interview is also an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person's friends, parents, employer, workmates and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself.

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    Most of this information is likely to be qualitative i. How to analyze case study data. The data collected can be analyzed using different theories e. All the approaches mentioned here use preconceived categories in the analysis and they are ideographic in their approach, i. Interpreting the information means the researcher decides what to include or leave out. A good case study should always make clear which information is the factual description and which is an inference or the opinion of the researcher.

    Case study research design and methods amazon

    Because of their in-depth, multi-sided approach case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways. Research which only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension to experience which is so important to psychoanalytic and humanistic psychologists.

    Case studies are often used in exploratory research. They can help us generate new ideas that might be tested by other methods. They are an important way of illustrating theories and can help show how different aspects of a person's life are related to each other.

    The method is therefore important for psychologists who adopt a holistic point of view i. The results of the study are not generalizable because we can never know whether the case we have investigated is representative of the wider body of "similar" instances. Because they are based on the analysis of qualitative i. This means that there is a lot of scope for observer bias and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.

    For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit the particular theories about behavior e. Little Hans. Diamond, M.

    (Book review) Case Study Research Design and Methods (5th ed.), Robert K. Yin

    Freud, S. Analysis of a phobia of a five year old boy.